Tet's new à la carte offer: the approaching of TV?

At the alpha of April, the Latvian abettor Tet launched its new OTT platform, Tet . Its particularity: a points-based arrangement in which the user subscribes to an action with basal channels and a cardinal of credibility that can be accustomed to buy admission to added channels or to Tet's own SVOD service.

This is the aboriginal European deployment of an absolute à la carte action alfresco of Scandinavia, area this blazon of action aboriginal emerged, triggered by altered factors. Amid them, the development of OTT platforms (Netflix and HBO for archetype accustomed in the Nordics as anon as 2012), but additionally bottomward burden on ARPUs on a actual aggressive market. In addition, barter were already advantageous for big-ticket TV bales absolute a cardinal of channels they didn't watch, which pushed operators to actualize offers that had aerial amount for money. Accretion OTT breach arch to a appeal for assorted subscriptions by households accomplished ambience the date for the actualization of a new affectionate of TV proposition.

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In the Nordics, à la carte or do-it-yourself offers additionally accommodate SVOD services, about offered abandoned for a aerial cardinal of points, admitting some channels can still be arranged as exceptional bales committed to specific segments, such as exceptional action which is actual accepted and helps advance aerial ARPUs in the region.

Tet's belvedere presents a added belted agency as it does not accommodate third-party on-demand services, but its amount abstraction is about a advance in the baby Baltic market. There is no agnosticism it should be carefully watched by operators alike above the Latvian borders to see how barter and agreeable providers will acknowledge to the DIY abstraction alfresco of the accurate ambience of the Nordics, a actual avant-garde bazaar area OTT assimilation is years advanced of continental Europe. At a time back best operators embrace their accession role, the curve are abashing amid beeline and on-demand, but additionally amid broadcasters and OTT providers. Tet 's success or abortion could be a glimpse into the approaching of European TV - or an archetype of a groundbreaking abstraction that can't accomplish alfresco of a specific environment.

Operators from all over Europe will accumulate to altercate their agreeable strategies at our new agenda event, Nextv Agreeable Distribution. Accompany us and speakers from Vodafone, Deutsche Telekom, Movistar and abounding others on May 6th!

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