Launched in the US in 2015, the account Amazon Channels has been demography its time afore accepting drive in Arctic America. Adverse to Prime Video, which offers absolute agreeable produced by Amazon Studios and accountant agreeable acquired from third parties to its exceptional video subscribers, Amazon Channels has been advised as a hub for abate platforms, broadcasters, and agreeable owners in chase of an admirers in a added and added burst alive market.
From a actual bound audience, Amazon Channels has managed to body a above accumulation service, acquisition added than twenty actor subscribers to about 200 channels in the US alone, according to latest Dataxis’ research.
Behind the figures, alone a few casework accept in actuality been active the cogent advance empiric on the platform. We appraisal that added than bisected of absolute Amazon Channels subscriptions in 2020 in the US were attributable to subscriptions to CBS All Access, HBO Now -discontinued in Q4 2020 afterward the barrage of HBO Max on the platform- and Starz.
For SVOD services, extensive administration agreements with aggregators such as Amazon Channels started to become a key aspect of their US administration action with the multiplication of accessible alive offers on the market.
Thus, above CBS CEO Les Moonves declared in 2018 “Amazon has been actually amazing in agreement of growing our subs”. In the meantime, Amazon Channels accounted for added than 50% of alive subscriptions for HBO Now, Showtime and Starz, according to a civic analysis conducted by The Circulation Accumulation (TDG) in the US in 2018.
Dataxis diversifies its intelligence offers in 2021 with new bazaar research. In the abutting months we will absolution added abstracts on OTT administration strategies through pay TV partnerships.