TV markets are growing in Axial Asia apprenticed by OTT and adaptable casework impulses

With a absolute of 77 actor inhabitants, Axial Asia represents a ample bazaar for telco operators. But the bounded political, bounded and bread-and-butter contexts accept been acute the development of wireline and wireless access over the aftermost two decades. Attractive at the change of TV markets in the arena over the accomplished three years, we nonetheless beam growing opportunities for operators and broadcasters.

Since 2018, actual few adopted telco operators abide alive in the region. MTS concluded its operations in Turkmenistan in 2017. Telia additionally exited the arena and awash its operations in Tajikistan to the Aga Baron Armamentarium for Bread-and-butter Development in 2017, in Kazakhstan to the state-owned aggregation Kazakhtelecom in 2018 and in Uzbekistan to an Uzbek government-owned article in 2018. The aftermost above adopted telcos alive in the breadth are Russian Veon, which operates the cast Beeline in Kazakhstan and Uzbekistan, and Megafon operating in Tajikistan.

Local markets are bedeviled by state-backed entities: Kazakhtelecom, Uzbektelecom, Tajiktelecom, Kyrgyztelecom and Turkmentelecom. In Turkmenistan, the state-owned telco is not challenged by any competitor. In added markets though, there are three to bristles alive adaptable arrangement operators who generally additionally accommodate broadband services. Adaptable assimilation alcove 135% of the citizenry in Kazakhstan and 118% in Kyrgyzstan. As adaptable operators in the arena are accepting added and added abstracts subscribers, they advance added casework including video-on-demand and OTT pay TV affairs for adaptable devices. In Kazakhstan, adaptable OTT pay TV is arch the advance of the pay TV segment. Kcell's OTT service, branded MobiTV, was launched at end 2016 and accomplished 850 000 paid subscribers at Q3 2020, added than 10% of its adaptable subscriber base. Veon additionally launched a adaptable OTT, BeeTV, in its accessible markets in 2019 through a affiliation with Russian alive account baton Ivi. In Kyrgyzstan, adaptable abettor O! launched a agnate action in 2016, and Megacom launched MePlay aftermost year.

Meanwhile, the development of anchored wireline broadband access enables operators to advance IPTV services. In Uzbekistan, area the broadband bazaar is awful burst amid several tens of internet provider services, best operators are alms alternate TV casework through broadband affiliation for 10 to 30% of account internet cable fees. To accumulate up with this accretion competition, bequest cable operators additionally started alms broadband and IPTV casework for the aftermost four years, like Spectr-IT, Stark-TV, Freelink or Avianet. In Kazakhstan, IPTV already alcove one tenth of TV households.

TV networks in the breadth are bedeviled by state-owned or state-backed companies whose owners are generally accompanying to the administration's officials. Accompaniment administrations still accept an cutting access on media outlets. In Kazakhstan for example, accessible allotment still accounts for added than 80% of TV networks revenues while the announcement bazaar charcoal small. In Kyrgyzstan, media outlets buying is abundantly blurred and complaints emerged over the accomplished few years to point out an all-embracing abridgement of accessible funding, which could attempt TV networks sustainability.


In Tajikistan and Turkmenistan, the government anon operates all civic channels. Both countries did not alpha their alteration appear agenda earthbound TV as of now. Tajik authorities planned on ablution DTT in 2015 but bootless to accommodated abstruse requirements and adjourned it for over 5 years. Tajikistan issued a few licences for clandestine broadcasters, but those are alone localized and mostly operated by cable TV companies which accept a actual bound reach.

Nevertheless, some new opportunities are arising for broadcasters. In Uzbekistan for example, clandestine networks were around non exact until 2016. Back then, the new Admiral has amorced a apathetic liberalization of media and telco industries, enabling several bounded clandestine channels to advertisement on chargeless TV bouquets. Sevimli TV, Z'or TV and Milliy TV for archetype were launched amid 2016 and mid 2017. TV examination ratings showed that those networks were added accepted in 2019 than civic state-owned TV channels. Amid 2016 and 2019, Uzbek broadcasters' TV announcement revenues accept added than angled in bounded currency. But a huge bead in amount of the Uzbek som in 2017 decidedly impacted the bounded economy’s value.

TV admirers in the arena still absorb adopted media admitting alternate political tensions amid bounded authorities and neighbouring countries. Capital Russian outlets accomplish in the area, but are accountable by obligations of registering bounded entities to advertisement nationally. Localized versions of Russian channels such as Approach One, RTR-Planeta, Mir, NTV, or TNT are broadcasted in the region, mostly on pay TV bouquets. Gazprom-Media, buyer of Russian outlets NTV and TNT, launched its committed OTT pay TV casework in the region: TNT Arch was launched in 2018 in several CIS markets including Kazakhstan and Uzbekistan and NTV Additional account was broadcast to Axial Asian markets in the aboriginal bisected of 2020. Several Russian video-on-demand casework are additionally accessible in the breadth and partnering with bounded telcos through arranged offers to aggrandize their subscriber abject like Amediateka, Ivi and Megogo.

The TV markets in Axial Asia will be discussed during our conference, Nextv Axial Asia Caucasus which will booty abode on the 8th June 2021 Bang here to appearance all our accessible appointment for 2021.

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